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Evaluation
In what ways does your media project use, develop or challenge forms and conventions of real media products?
The demographic of my target audience was aimed at mostly female from the age of 12 and above. The reason my video is aimed at this audience is because I believe the romantic song, along with the attractive young artist, is going to appeal to females more than males.
I wanted my media product to work with the conventions of a real media product rather than challenge it in order to appeal to my target audience.The song that I have chosen to use is by Micheal Buble within the jazz/pop genre; I wanted my music video to go with the chilled out music so that I stuck with the conventions.
I looked at music videos of Micheal Buble and also videos of the same musical genre. After looking at many music videos I decided that I wanted to use a lot of scenery and found a lot of the music videos in this category displayed the artist reflecting; I really liked this idea and wanted to use it in my music video.
From my research I found that mise en scene was the make or break of a music video being successful or not. I wanted to make sure my video's mise en scene didn’t let down my video. Looking at previous videos from the same artist I noticed a lot of close up shots were used which I think worked really well as it was informing the audience who the artist was. I also used close up camera shots many times throughout my video.
Goodwin’s music video theory suggests that close up shots are vital so that the artist can develop motifs which recur across their work. A music video which has a similar mise en scene is Leona Lewis' 'Bleeding Love'.
As part of my research into different styles of music videos I watched various examples. The video that I liked the best and that I felt I wanted to follow the conventions of was 'Bleeding Love' by Leona Lewis. I felt that the hand held feeling of the video was authentic, natural and believable and showed the artist as both vulnerable yet determined. This is exactly what I wanted my artist to be represented as.
I used the effect of black and white in my video as after seeing Alesha Dixon's 'Breathe Slow' video I thought it worked well with the genre of my music and mise en scene of the video.
My media video would be accepted by Gunther Kress’ theory of genre, which is that the audience will feel content watching the music video as it is a generic text for my video to go with the lyrics. I wanted to make sure the costume and lighting was perfect, that is why I dressed my artist in a plain hoody, trousers and long coat; this portrays a well dressed male, which went well with the lyrics, I didn’t want my artist to look too old as the lyrics of ‘I just haven’t met you yet’ suggest the idea of a young person waiting to meet the right partner, the narrative talking of someone being there that he just 'hadn’t met yet'. This also meant that I didn't want the artist to look too young either as he is looking for ‘the one', his soulmate.
In the ancillary tasks of my digipak and magazine advert I wanted them to combine and work well with the video, so I decided to keep my black and white theme throughout. I took pictures of the artist that were appropriate for production in black and white format. I wanted to also keep the theme of the artist 'looking for someone', that is why I used the shot of the artist's hands up in the air. I also wanted to keep the cold lonely feeling my video displayed.
After researching many digipaks I noticed the most appealing were those which had a picture of the artist, a title and a name; I thought that this would be an effective style to use so that I could promote the face behind the music. I also wanted to make sure the magazine advert went with the other two media products I produced; therefore I kept it simple and stuck to my black and white colour scheme. I followed conventions of real media products because I believed it works and that breaking those conventions wouldn't have been appropriate for what I wanted to achieve.
How effective is the combination of your main product with ancillary texts?
The combination of my main product and ancillary texts are very strong. Before I even started to work on any of the three I had a definite mindset that I wanted to make sure that all three went well together and the style and colours linked.
The font throughout the three products link and I wanted to keep it bold and simple to relate with the colours and feelings I have associated with my music video.
My front cover of my digipak and my music video link as I have used the same picture, I wanted to use the same picture so that they would go together as the magazine advert would be promoting the CD and, therefore, when the magazine was viewed the digipak would be associated with it.
I also used my artist's signature throughout all pieces of work as a sort of logo so that it could be recognised and linked to the other pieces of work.
There is total cohesion between the three products, they are clearly all linked by the same forms and conventions. This is a better way to reach my target audience.
What have you learnt from your audience feedback?
Before I completed any pieces of work I wanted audience feedback. I asked a range of people in my target audience, some being Media students themselves who had strong opinions of what they felt did and did not work.
I created a questionnaire in order to allow my audience to be honest. I also had a focus group which I found was very helpful and it gave me good feedback as to making sure the smaller things, such as transitions, in my music video went with the music, so that they didn’t let me down.
Although I had a clear idea of the black and white effect on my video the audience agreed it worked better than colour which made me more confident about the effect as it is an important part of the overall video.
From all the feedback that I received I learnt a great deal. Firstly, for my main task I discovered that my choice of black and white was popular with all my focus groups, as was the camera angles I used. They felt that by using a hand held camera, and using close up shots, the feel to the video was far more personal.
There were some comments, however, that criticised the 'shakiness' quality of the video. However, I had an image for my video in mind and this quality was what I was after.
The focus group all liked the way the theme for the three products connected throughout.
For my magazine advert first draft the main comments were regarding the clarity of the picture and a lack of focus on the artist. I learnt that the image is a strong point for the advert and so I needed to make it sharper and have text and image evenly spread.
For my digipak I found that the focus groups wanted to see the layout of the whole digipak, rather than just the front cover and inside page. This led me to research and find a programme that allowed me to design a full digipak.
How did you use media technologies in the construction and research, planning and evaluation stages?
During the preparation and research section of my media coursework I used many different media technologies; to help me gather ideas and inspiration I used many websites and music television channels.
The main media technology I used was the internet; I found the most helpful site was www.youtube.com. Watching many youtube music videos gave me a solid idea of what works in a music video and what doesn’t. It also helped me to understand what is popular in a music video for certain genres of music; I found that a main focus on an artist singing was the most popular type of video.
Through my planning I found www.facebook.com very efficient; it allowed me to post ideas and get immediate feedback and also allowed me to ask a much wider audience their opinions on my products.
For the filming section of my task I used a Sony video recorder which I found to be a very reliable piece of equipment. After I had taken my footage I then uploaded onto one of the school computers. This was where I have encountered the most problems as the computer was not compatible with the footage so therefore I had to download a converter to help me upload my video. After I had sorted the problem with the files I started to create my video using Adobe Premiere Elements; I found this took some time to get used to the programme and unfortunately it continued to freeze throughout the whole development and took a lot of my time.
I used the video camera to take the still shots that I used for my ancillary texts and then used the programme Photoshop to edit the pictures. I found that Photoshop was a brilliant programme and allowed me to do everything I wished to do with my photos. This programme allowed me to edit only specific parts of the picture rather than a whole image.
The improved software that was available to me for this task has helped me to get a good quality to all three products. Through the editing software I was able to use a wide variety of transitions, allowing me to use a range of styles, still allowing me to keep it uniform in terms of genre and style.
After completing my video I got another focus group to watch my video, it was suggested to me that the image of the female might of worked better if she was in the video earlier on, however I did not want to do this because I wanted to keep the focus on the male artist and I thought that if I had the image of the girl from the start then it would seem like someone who he had already met, as I tried to insert some clips of the female into the video from the start and it didnt work aswell.
Another point my focus group made was that in my very last clip with the different characters holding the 'love'sign seemed a little random as it did not really seem to flow from the begining, however I used this to end the video on a light hearted note, and I wanted to add lots of different cultures into my video and ages to make it a wider issue and something eveybody wants.
I also used hand held cam, I did this because I wanted to make my video seem more personal and I thought this helped create it, but I wanted to be sure that the audiance was aware of this is deliberate technique when I asked my focus group what they thought of it and they said I was obvious it was deliberate I was pleased, as it was something I had been concerned about.
The demographic of my target audience was aimed at mostly female from the age of 12 and above. The reason my video is aimed at this audience is because I believe the romantic song, along with the attractive young artist, is going to appeal to females more than males.
I wanted my media product to work with the conventions of a real media product rather than challenge it in order to appeal to my target audience.The song that I have chosen to use is by Micheal Buble within the jazz/pop genre; I wanted my music video to go with the chilled out music so that I stuck with the conventions.
I looked at music videos of Micheal Buble and also videos of the same musical genre. After looking at many music videos I decided that I wanted to use a lot of scenery and found a lot of the music videos in this category displayed the artist reflecting; I really liked this idea and wanted to use it in my music video.
From my research I found that mise en scene was the make or break of a music video being successful or not. I wanted to make sure my video's mise en scene didn’t let down my video. Looking at previous videos from the same artist I noticed a lot of close up shots were used which I think worked really well as it was informing the audience who the artist was. I also used close up camera shots many times throughout my video.
Goodwin’s music video theory suggests that close up shots are vital so that the artist can develop motifs which recur across their work. A music video which has a similar mise en scene is Leona Lewis' 'Bleeding Love'.
As part of my research into different styles of music videos I watched various examples. The video that I liked the best and that I felt I wanted to follow the conventions of was 'Bleeding Love' by Leona Lewis. I felt that the hand held feeling of the video was authentic, natural and believable and showed the artist as both vulnerable yet determined. This is exactly what I wanted my artist to be represented as.
I used the effect of black and white in my video as after seeing Alesha Dixon's 'Breathe Slow' video I thought it worked well with the genre of my music and mise en scene of the video.
My media video would be accepted by Gunther Kress’ theory of genre, which is that the audience will feel content watching the music video as it is a generic text for my video to go with the lyrics. I wanted to make sure the costume and lighting was perfect, that is why I dressed my artist in a plain hoody, trousers and long coat; this portrays a well dressed male, which went well with the lyrics, I didn’t want my artist to look too old as the lyrics of ‘I just haven’t met you yet’ suggest the idea of a young person waiting to meet the right partner, the narrative talking of someone being there that he just 'hadn’t met yet'. This also meant that I didn't want the artist to look too young either as he is looking for ‘the one', his soulmate.
In the ancillary tasks of my digipak and magazine advert I wanted them to combine and work well with the video, so I decided to keep my black and white theme throughout. I took pictures of the artist that were appropriate for production in black and white format. I wanted to also keep the theme of the artist 'looking for someone', that is why I used the shot of the artist's hands up in the air. I also wanted to keep the cold lonely feeling my video displayed.
After researching many digipaks I noticed the most appealing were those which had a picture of the artist, a title and a name; I thought that this would be an effective style to use so that I could promote the face behind the music. I also wanted to make sure the magazine advert went with the other two media products I produced; therefore I kept it simple and stuck to my black and white colour scheme. I followed conventions of real media products because I believed it works and that breaking those conventions wouldn't have been appropriate for what I wanted to achieve.
How effective is the combination of your main product with ancillary texts?
The combination of my main product and ancillary texts are very strong. Before I even started to work on any of the three I had a definite mindset that I wanted to make sure that all three went well together and the style and colours linked.
The font throughout the three products link and I wanted to keep it bold and simple to relate with the colours and feelings I have associated with my music video.
My front cover of my digipak and my music video link as I have used the same picture, I wanted to use the same picture so that they would go together as the magazine advert would be promoting the CD and, therefore, when the magazine was viewed the digipak would be associated with it.
I also used my artist's signature throughout all pieces of work as a sort of logo so that it could be recognised and linked to the other pieces of work.
There is total cohesion between the three products, they are clearly all linked by the same forms and conventions. This is a better way to reach my target audience.
What have you learnt from your audience feedback?
Before I completed any pieces of work I wanted audience feedback. I asked a range of people in my target audience, some being Media students themselves who had strong opinions of what they felt did and did not work.
I created a questionnaire in order to allow my audience to be honest. I also had a focus group which I found was very helpful and it gave me good feedback as to making sure the smaller things, such as transitions, in my music video went with the music, so that they didn’t let me down.
Although I had a clear idea of the black and white effect on my video the audience agreed it worked better than colour which made me more confident about the effect as it is an important part of the overall video.
From all the feedback that I received I learnt a great deal. Firstly, for my main task I discovered that my choice of black and white was popular with all my focus groups, as was the camera angles I used. They felt that by using a hand held camera, and using close up shots, the feel to the video was far more personal.
There were some comments, however, that criticised the 'shakiness' quality of the video. However, I had an image for my video in mind and this quality was what I was after.
The focus group all liked the way the theme for the three products connected throughout.
For my magazine advert first draft the main comments were regarding the clarity of the picture and a lack of focus on the artist. I learnt that the image is a strong point for the advert and so I needed to make it sharper and have text and image evenly spread.
For my digipak I found that the focus groups wanted to see the layout of the whole digipak, rather than just the front cover and inside page. This led me to research and find a programme that allowed me to design a full digipak.
How did you use media technologies in the construction and research, planning and evaluation stages?
During the preparation and research section of my media coursework I used many different media technologies; to help me gather ideas and inspiration I used many websites and music television channels.
The main media technology I used was the internet; I found the most helpful site was www.youtube.com. Watching many youtube music videos gave me a solid idea of what works in a music video and what doesn’t. It also helped me to understand what is popular in a music video for certain genres of music; I found that a main focus on an artist singing was the most popular type of video.
Through my planning I found www.facebook.com very efficient; it allowed me to post ideas and get immediate feedback and also allowed me to ask a much wider audience their opinions on my products.
For the filming section of my task I used a Sony video recorder which I found to be a very reliable piece of equipment. After I had taken my footage I then uploaded onto one of the school computers. This was where I have encountered the most problems as the computer was not compatible with the footage so therefore I had to download a converter to help me upload my video. After I had sorted the problem with the files I started to create my video using Adobe Premiere Elements; I found this took some time to get used to the programme and unfortunately it continued to freeze throughout the whole development and took a lot of my time.
I used the video camera to take the still shots that I used for my ancillary texts and then used the programme Photoshop to edit the pictures. I found that Photoshop was a brilliant programme and allowed me to do everything I wished to do with my photos. This programme allowed me to edit only specific parts of the picture rather than a whole image.
The improved software that was available to me for this task has helped me to get a good quality to all three products. Through the editing software I was able to use a wide variety of transitions, allowing me to use a range of styles, still allowing me to keep it uniform in terms of genre and style.
After completing my video I got another focus group to watch my video, it was suggested to me that the image of the female might of worked better if she was in the video earlier on, however I did not want to do this because I wanted to keep the focus on the male artist and I thought that if I had the image of the girl from the start then it would seem like someone who he had already met, as I tried to insert some clips of the female into the video from the start and it didnt work aswell.
Another point my focus group made was that in my very last clip with the different characters holding the 'love'sign seemed a little random as it did not really seem to flow from the begining, however I used this to end the video on a light hearted note, and I wanted to add lots of different cultures into my video and ages to make it a wider issue and something eveybody wants.
I also used hand held cam, I did this because I wanted to make my video seem more personal and I thought this helped create it, but I wanted to be sure that the audiance was aware of this is deliberate technique when I asked my focus group what they thought of it and they said I was obvious it was deliberate I was pleased, as it was something I had been concerned about.
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